Forget what you’ve been taught: you were born with an instinct all your own. They tried to tame you… to forge you into their invisible cages of conformity.  But the more they fought the hungrier you grew, a desperation for the wild place from where you came. The truth is that they were always afraid of you: terrified of your tenacity, your fierceness and that rage in your eye warning that you were born unstoppable. But most of all, they were afraid that they were just like YOU; the reminder of who they were also born to be.

As hunger gives way, desperation is inevitable. Soon you will be on the prowl – never to be bound again; a journey that will lead you back to where it all began. You were not born a lamb, you were born a lion. And the change you’ve always been searching for can only be found in your roar.

Unleash it, Don’t tame it… Roar!